[[1]] helped to create new consumers for British goods.

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Detailed Solution

Advertisements helped to create new consumers for British goods.
The British goods produced in the technological advances flooded the Indian markets. However, they could not find their markets in Indian society. In order to popularise the product, the industries adopted different methods.
1)      Firstly, the advertisements were utilised to gain new consumers. The advertisements made the product seem desirable and necessary.
2)      Secondly, labels were attached to the products. The labels contained the place of production and the name of the company. It made people familiar with the particular product.
3)      Thirdly, calendars were utilised to familiarise the products. The calendars were used by everyone, even by those who could not read. They became important sites for advertisements.

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