[[1]] printed calendars to popularise their product.

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Manufacturers printed calendars to popularise their products.
Advertisements have played a key role in broadening markets and shaping new consumer cultures since the dawn of the industrial age. Manchester industrialists applied labels to cloth bundles to indicate their quality. Buyers were expected to feel confident about purchasing the cloth if they saw 'MADE IN MANCHESTER' written in bold on the label. Some of the labels were beautifully crafted and included images. These labels featured images of Indian gods and goddesses. Manufacturers began printing calendars to advertise their products. Images of Gods were used to sell new products in these calendars. Later, advertisements became a vehicle for the swadeshi nationalist message.

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