[[1]] with images of Gods were printed by manufacturers.

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Calendars with images of Gods were printed by manufacturers. Manufacturers had calendars produced with pictures of Gods and adverts for their products made things appear desirable and necessary. The calendars were spotted on the walls of hotels, tea shops, and homes, among other places. Even persons who are unable to read utilise these. Images of historical figures and heroes from the past were also put on calendars, conveying the notion that the product was as deserving of attention as these deserving figures. The labels were printed with a picture of Bharat Mata and a nationalist message by Indian makers. They also put the words "Made in India" on the labels, appealing to nationalist sentiments.

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