Assertion: Price discrimination is beneficial for both the producer and the consumer.
Reasoning: Price discrimination helps producers to increase their profits and allows consumers to buy products at a lower price than what they are willing to pay.

Price discrimination is a strategy used by producers to sell the same product to different groups of consumers at different prices. This allows the producer to increase their profits and also enables consumers to buy products at a lower price than what they are willing to pay. Hence, both the assertion and reasoning are true, and the reasoning correctly explains the assertion.