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Q.

Choose given statements is true/false:


British manufacturers printed calendars to popularise their products in the 19th Century.


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a

True

b

False 

answer is A.

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Detailed Solution

The given statement is True.
To make their product sell, Britishers took the help of advertisements. Britishers left no stone unturned to make a profit out of their businesses. The medium that they used to advertise their products were hoardings, newspapers, magazines, and calendars. Talking specifically of the calendar, they chose the calendar because it is such a product that everyone uses. Most importantly, even the illiterate who don’t know how to read also use the calendar. Britishers were aware that, at that time, not many people in India were literate, so they used a calendar so that their products could get familiar among the masses.
 
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