Choose the given statement as true/false:

When buyers saw MADE IN MANCHESTER written in bold letters on the label, they were assured of the quality of the cloth.

see full answer

Your Exam Success, Personally Taken Care Of

1:1 expert mentors customize learning to your strength and weaknesses – so you score higher in school , IIT JEE and NEET entrance exams.

An Intiative by Sri Chaitanya

True

False

answer is A.

(Unlock A.I Detailed Solution for FREE)

Best Courses for You

JEE

NEET

Foundation JEE

Foundation NEET

CBSE

Detailed Solution

The statement mentioned above is true. Advertisements have significantly extended product markets and developed a new consumer culture since the dawn of the industrial revolution. Manchester manufacturers employed this strategy to dominate the Indian market.

Before sending the textile bundles to India, they labelled them. The label was required to familiarise the buyer with the manufacturing site and the company's name. The label was also supposed to be a quality indicator. Buyers intended to feel secure about purchasing the cloth when they saw MADE IN MANCHESTER written in bold characters on the label.

The labels included photographs and were frequently decorated to entice customers to purchase the products.

The producers also printed calendars to promote their products. Unlike newspapers and periodicals, calendars were utilized by individuals who could not read.

Figures of famous people began to appear in ads and calendars. The message was obvious. When used by royals or created under royal authority, the product's quality could not be questioned.

Watch 3-min video & get full concept clarity