Different technologies used in mass media are quite ____.

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Detailed Solution

Different technologies used in mass media are quite expensive. From news shows to TV series, large crews and resources are used in pre-production, production, and post-production. The lights, cameras, and latest technology are quite expensive. Mass media productions, hence, have today become part of large business houses. The television channels we watch regularly are part of massive networks. For instance, Sun Network and Star Network have channels in most Indian languages. With the growth of OTT platforms, streaming networks have been distributing and producing content in various languages. The advertisements shown on TV and OTT platforms are these production houses' main revenue sources. They present ads for chocolates and cars. For a twenty-minute prime-time show, the TV often shows a ten-minute advertisement.

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