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The end of a freely suspended magnet that points towards the south direction is the [[1]] pole of the magnet.

The south pole of the magnet shows the south direction. 

A magnet always aligns itself in the North-South direction. The end of the magnet that points toward the geographical north of the Earth is the North pole of the magnet. And The end of the magnet that points toward the geographical south of the Earth is the South pole of the magnet.