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Q.

Manchester Industrialists begin to put ____ on the bundle of ____ that were sent to India.


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Detailed Solution

Manchester Industrialists began to stick labels on the bundle of clothes sent to India. Labels served as another indicator of quality. Customers felt confident purchasing clothing when they noticed "Made in Manchester" written in bold on the label. However, labels did not include texts or words. They contained pictures and had exquisite illustrations of Indian deities on them. The printed images of Krishna and Saraswati also familiarise Indians with the foreign maker. Manufacturers created calendars to promote their goods. Even the uneducated used these calendars. In poor people's houses and tea businesses, they hung calendars.
 
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