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Q.

Marketing establishes a link between producers and consumers through which of the following?


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a

Markets

b

Consumption

c

Traders

d

Products  

answer is C.

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Detailed Solution

Marketing establishes a link between producers and consumers through traders. Traders purchase finished products from manufacturers and market them to consumers. They also address the two main trade obstacles, namely the separation between the point of production and the point of consumption and the delay between them. Other tasks of traders include discovering customers, learning about their tastes, convincing them to purchase products, negotiating the terms of the sale, the manner of delivery, and the after-sales service.
 
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