Read the source given below and answer the questions that follow:

New forms of popular literature appeared in print, targeting new audiences. Booksellers employed pedlars who roamed around villages, carrying little books for sale. There were almanacks or ritual calendars, along with ballads and folktales. But other forms of reading matter, mainly for entertainment, began to reach ordinary readers. In England, penny chapbooks were carried by petty pedlars known as Chapman and sold for a penny so that even the poor could buy them. So, in France, the ‘Bibliotheque Bleue’ were low-priced small books printed on poor-quality paper and bound in cheap blue overs. Then there were the romances, published on four to six pages, and the more substantial histories ' which were stories about the past. Books were of various sizes, serving many different purposes and interests. The periodical press developed in the early eighteenth century, combining information about current affairs with entertainment. Newspapers and journals carried information about wars and trade and news of developments in other places.

A person employed by booksellers to roam around villages and sell little books is called a ____.