The ____ used in means of mass media keeps on changing all the time.

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The technology used in mass media keeps changing all the time.
Print media uses print technology, whereas electronic media uses electronic or electromechanical technology. The print media was limited by its accessibility. It demanded literacy from its audience. The production takes a long time, from framing and designing to publishing. Illiterate audiences now have access to media thanks to electronic media. Radio and television needed the audience to listen and to see. This made the reception of information more convenient. Digital media, arising with the development of internet technology, has made transmission, reception, and response more convenient. With changing technology, the quality of images, audio, and visual transmissions increases. It changes how one sees the world, for much of what one knows about it is known from the media.

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