This becomes a vehicle for the nationalist message of swadeshi

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An Intiative by Sri Chaitanya

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Advertisements became a vehicle for the nationalist message of swadeshi. Many manufacturers in India started using advertisements to attract new consumers. This helped them in creating new needs and in shaping the minds of the people. Thus caring for the nation or being a patriot became to be symbolized and indicated by the buying of Indian products. Advertisements promulgated the message that one should buy Indian products if one loves and cares for the nation. In this manner, advertisements came to be a mode of spreading the nationalist message of swadeshi. Advertisements were very loud and clear in spreading and announcing this message and objective.

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