To avoid exploitation of consumers, the maximum ____ is printed on the product.

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To avoid exploitation of consumers, the maximum retail price is printed on the product.
The retail price of a product, sometimes referred to as the manufacturer's suggested retail price (MSRP), recommended retail price (RRP), or suggested retail price (SRP), is the amount that the manufacturer theoretically advises that a retailer sell the item for. Depending on the actual wholesale cost of each item, which is often obtained in bulk from the manufacturer or in smaller quantities through a distributor, retailers may charge less than the suggested retail price. Sometimes the proposed price is too high, giving the vendor the appearance of a deal.

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