Unlike newspapers and magazines, ____ were used even by people who did not know how to read or write.

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Unlike newspapers and magazines, Calendars were used even by people who did not know how to read or write.
When new techniques and mediums of circulation were being developed, marketing aided consumers in persuading them that they were desirable and required. They attempted to mould people's thoughts and create new demands. Advertisements abound in today's world, appearing in newspapers, magazines, hoardings, street walls, and television screens. Advertisements have played a role in extending product markets and establishing new consumer culture since the dawn of the industrial age. These labels featured images of Indian gods and goddesses. Manufacturers began printing calendars to popularise their products. Figures of gods were employed to promote new items in these calendars. Later on, ads became a medium for the swadeshi nationalist agenda.

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