What were the steps adopted by the printers to popularise reading?

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Low-cost books were printed

Started publishing serialised novels

Employed peddlers

All of the above

answer is D.

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Detailed Solution

To increase book sales, printers and publishers developed innovative techniques. Low-cost books were printed to popularise reading. They began releasing novels in serial form, quickly gaining popularity with readers who eagerly anticipated the release of new versions of the stories. Publishers released books and journals on various topics, including folktales, fairy tales, novels, history, romance, etc., to encourage reading. The booksellers employed peddlers to sell small books to villages too. Early in the eighteenth century, the periodical press emerged, mixing entertainment and news of the day.

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