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Q.

Which among the following places sold cloth in India with labels on cloth bundles?


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a

Manchester

b

Yorkshire

c

Lancashire

d

Glasgow  

answer is A.

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Detailed Solution

Manchester sold cloth in India with labels on cloth bundles.
Manchester entered the Indian textile market in the late 18th century during British colonial rule. When the Manchester companies started distributing clothes in India, their products had labels on them. The labels were meant to make the products and the place of production familiar to the buyers. It was also a mark of quality; the presence of the label assured the buyer that the cloth was of good quality. The labels had ‘made in Manchester ’ printed on them. Along with words and texts, even images were used in these labels. Images familiar to the Indian customers were used to appeal to the crowd.
 
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