Which among the following techniques or strategies was used to sell products in India during the 19th century?

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Labels

Name and Images of Hindu Gods

Calendars and Advertisements

All of the above

answer is D.

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Detailed Solution

Labels, calendars, and advertisements printed with names and images of Hindu Gods and historical figures were strategies used to sell products in India during the 19th century. Indian cloth sales were started by Manchester entrepreneurs. On the fabric bundles, labels were applied. On these labels, representations of Indian deities were frequently found. It appeared as though the presence of gods gave the objects divine favour. Similar to pictures of gods, advertisements and calendars were decorated with depictions of major historical characters like emperors and nawabs. When a product was being used by monarchs or created under royal orders, the message frequently seemed to be that if you respect the royal figure, you should respect this product as well.

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