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Q.

Which of the following is a type of pricing strategy?

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a

All of the above

b

Penetration pricing

c

Cost-plus pricing

d

Skimming pricing

answer is D.

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Detailed Solution

Cost-plus pricing, skimming pricing, and penetration pricing are all types of pricing strategies. Cost-plus pricing involves adding a markup to the cost of producing a product, while skimming pricing involves setting a high price initially and then gradually lowering it. Penetration pricing involves setting a low price initially to gain market share.

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