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Q.

Which of the following is an example of a non-price competition strategy?

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a

Offering discounts

b

Using economies of scale

c

Advertising

d

Colluding with competitors

answer is B.

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Detailed Solution

Non-price competition refers to competition based on factors other than price, such as quality, design, advertising, and customer service. Advertising is an example of a nonprice competition strategy because it aims to differentiate a product or service from its competitors by highlighting its unique features and benefits. Offering discounts, using economies of scale, and colluding with competitors are all price competition strategies. The non-price competition involves advertising and marketing strategies to increase consumer demand and develop brand loyalty.

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Which of the following is an example of a non-price competition strategy?