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Q.

Which of the following  marketing function is concerned with informing the consumer about the firm's product?

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21% of IItians & 23% of AIIMS delhi doctors are from Sri Chaitanya institute !!
An Intiative by Sri Chaitanya

a

Promotion

b

Physical distribution

c

Market planning

d

Packaging and Labelling

answer is B.

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Detailed Solution

Promotion refers to informing the target audience of the relative merits of a product.

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