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Q.

Whom did booksellers employ to sell their books in villages?

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a

Peddlers

b

Chapman

c

Jobbers

d

None of the above

answer is A.

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Detailed Solution

The booksellers employed peddlers to sell their books in villages.
Booksellers frequently recruited peddlers to move around towns with small volumes for sale. Reading became an extremely popular occupation after printing presses were created and made widely available. Moreover, literacy rates rose in most of Europe during the seventeenth and eighteenth centuries. In addition, many churches founded schools in rural communities, enabling farmers and artisans to read and write. By the end of the eighteenth century, literacy rates in some areas of Europe had risen as high as 60 to 80 percent.

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